14 Mar :The BJP also used the occasion to launch its revamped website, www.bjp.org. It was launched by Party President Shri Rajnath Singh. Way back in 1997, the BJP became the first political party in India to have its own website. The content of the past 12 years has not only been transferred to the redesigned site, but also several new features have been added. The new website will be used creatively to support the BJP’s campaign for the elections to the 15th Lok Sabha.
An important tool on the site is the Google-powered internal search engine. Another important feature is Google’s Feedburner-based ‘Alert’ system whereby anyone who submits his/her email ID on the site would get an automatic email-alert anytime a new press release is uploaded.
Commenting on this development, Shri Shailesh Rao, Managing Director of Google India, said, “We are impressed with the innovative way in which the BJP has shown commitment to the Internet and realized its potential power in better connecting with their constituency.”