Barinder Saluja, Chandigarh/Zirakpur
Jan 19 : With just about a month to go for the start of the ICC Cricket World Cup 2011, fans around the world are gearing up for the start of mega event. The tournament commencing 19th February, 2011 will take place at 13 venues across India, Bangladesh and Sri Lanka. In a country where cricket is virtually a religion, Big Bazaar with the intent of boosting the cricket fever unveiled its licensed merchandise of ‘ICC Cricket World Cup 2011’ here today. To mark the launch, a colourful fashion show was held at Big Bazaar, Zirakpur. The fashion show began with models showcasing the collection in different rounds. The final round was power-packed with renowned Former International cricketer and commentator, Madan Lal putting the ramp on fire.
Speaking on the launch Mr. Rakesh Yadav, Area Manager, Punjab said, “Big Bazaar and Cricket share a very strong association. The reigning Indian Captain MS Dhoni is the brand ambassador of Fashion@BigBazaar for nearly 3 years now. We are delighted to be associated with ICC as their authorized retailer for ICC Cricket World Cup 2011 merchandise. Through our vast offerings in apparel, home linen and personal care, we attempt to cement a strong relationship with our customers by enabling them to express their appreciation for cricket by sporting the fan look. ”
On this occasion when asked Madan Lal said, “this time India is favorites to win The Cricket World Cup as present team is a very balanced & full of experianc side with world class players. We also have the advantage of being the hosts and pitches here in sub continent are spin friendly.”
Keeping in view the arising cricket-fever, Big Bazaar has designed specialized merchandise for men, ladies and kids. The range includes sports tees, active dry tees, track pants, shorts, sweatshirt, caps, head bands and much more carrying the aroma of cricket. The range starts from as low as Rs 199/-.
The range is divided in four segments; the first range is for the true cricket lover and has the event logo as the central theme. The second range is the Graphic range which is built around cricket inspired messages and graphics. The third range is the Stumpy range, which revolves around the official mascot of the ICC CWC 2011. And the fourth is the true blue fan tee for the Indian Team fan. The jerseys of all other participating nations are also available for their fans. Not only this, Big Bazaar has also created a unique line of Bed and
Bath Linens of ICC Cricket World Cup 2011 bath towels, gym towels and hand towels for those who sleep and live cricket.
The Sach brand which is co-created by Future Group and Sachin Tendulkar, brings a special edition ICC Cricket World Cup 2011, gel toothpastes in 3 variants and Glycerine bathing bar in 2 variants for the cricket freaks. Special authorized merchandise like Stumpy Toys, Watches, and other personal care products like Care Mate Tissues were
also on display for the fans.