Madhup Yadav , Chandigarh ,6th Feb : As part of BP group of companies worldwide, Castrol Limited is market leader in the retail automotive lubricant segment with public limited company having 70.92 % of the paid-up capital. It offers Indian consumers a world class products and the highest level of customer service. Today, Castrol Brand Ambassador and Bollywood actor John Abraham flagged off the Castrol Power1 Passion Hunt, in Mumbai for the search of India’s ‘Most Passionate Biker’ for Passion hunt. Castrol Power1 Passion Hunt is giving an opportunity to strengthen our relationship with our consumers and experience the passion of motorcycling and the performance of the brand.
The Castrol Power1 Passion Hunt will enable biking enthusiasts across the country to come together to showcase and share their passion for biking for the title of the "Castrol Power1’s Most Passionate Biker". The contest preliminaries will be conducted in 8 cities (Pune, Mumbai, Ahmedabad, Delhi, Kolkata, Hyderabad, Chennai and Bangalore). All the preliminary rounds will include a test of biking skills, style quotient, biking knowledge and overall passion for biking. The winner of these rounds will compete against each other at the finals in Delhi. Bollywood actor John will hand over the Yamaha R1 Super bike to the winner of the "Castrol Power1’s Most Passionate Biker."
As Castrol Brand Ambassador, John Abraham is himself a passionate biker. He said, "I am really very excited for this Passion Hunt and because it’s a place for bikers to demonstrate their passion and biking skills rather than on the roads where you can endanger your as well as other lives also. Castrol brand in India, we decided to extend our interaction with all passionate bikers who in fact form the core of our motorcycle consumer base."
City based operational manager Anil Sharma said, "For over the last 100 years, Castrol has a long and distinguished association with bikes and bikers. Castrol has been designed to ensure maximum safety by making it enjoyable and exciting also. "With locally and globally associated with all forms of motor sport including motorcycle racing," he said.
This flagged off event today is in partnership with PVR Cinemas and Radio City. The final is set to be held in Delhi.
