School of communication Studies decided to initiate its media festival Soch in the year 2008. Since then students are keeping no stone unturned and to make this festival a huge success.In its 5th year SOCH 2011 would be a three days celebration from 2–4th of Nov 2011 inviting the burgeoning talent from various institutes across the nation.
Every year the students have been coming up with new themes for the fest i.e. Media Mix, Me Media and Masses, Stop, Think and Act and Outta the Box. The current batch of the SCS has come up with the theme 3G (Get Guts Going). All the events which will be taking place are based on this theme.
Every year before SOCH students of school of communication studies take out a rally to make other Departments aware as well as to invite them for soch.This years rally will take place on 31st Oct 2011 at 11am . All the students of SCS will be wearing SOCH t-shirts which is designed according to the theme. The route for the rally will cover all the departments, stu-c and will come to SCS building in the end.
This year, Soch 2011 is 3G. All our events are categorised with three G’s:- Golmaal; Glimmer; Geniu!
Under the third G, Genius, we have the following events:-
- Mind On Fire
- Freaking Frequency
- Mind Buzzer
- Living Lenses
2ND NOVEMBER 2011 Wednesday
The opening ceremony of “Soch” will consist of the inauguration speech by the Chairperson of the SCS, Dr Archna R. Singh. This will be followed by speeches from guest of honor, Harcharan Bains, Media Advisor, key note speakers as well as media stalwarts invited to the ceremony.After openining ceremony we will start off with our day events.
Under the first G, Golmaal, we have the following events:-
1. Diffusion Of Innovations
2. Shor Gali
3. On-Stage
4. Mouth Play
5. Gone in 90 seconds!
Dancing Shoes
is going to take place on 2nd evening. Teams from different colleges would be giving dance performances based on a specific theme. The theme would be given well in advance . To judge the event, the winners of DID doubles 2006, the famous dance show Navin and Meenakshi, have been called.
3RD NOVEMBER Thursday
Under the second G, Glimmer, we have the following events :-
1. Freeze it!
2. Colour me Wild!
3. Rang De!
4. Blueprint
On 3rd night we have a STAR NIGHT In which the famous band AGNEE will be performing.
Agneeis anIndianrock band, and the first to have seen a mainstream release. The band’s debut album “Agnee” was released on May 15, 2007. Since then, they have released many singles using the free distributable medium of the World Wide Web and gained a cult following in therock musiccrazy circles of Mumbai and Pune. With their latest ‘Create with Agnee’ venture in collaboration with Radio Mirchi, they are now diversifying their reach to the remaining parts of India as well.
4thNov’11, Friday
Last day will see the following events.
Panel Discussion
Blood Donation
Closing ceremony
The Guest of honour shall close the festival, followed by speeches from the Chairperson, Department representative and prize distribution.