With an average traffic of around 10 Lac visitors a dayDr. Avnish Jolly, 21th June :The Web award instituted by PC World aims at establishing a much-needed benchmark for the dotcom domain, thereby bringing to the fore a wide range of websites offering useful services that reader can use.
Ministry of Tourism, Government of India’s website has been adjudged as the winner of the PC World Web Award 2008 in the tourism category for best design. Out of the 100.1 million website operating in the World Wide Web as on March 2008, the Ministry of Tourism website was ranked 25,000 in April 2008 which is a significant achievement. For the award, the websites were evaluated using parameters like content, structure and technology to arrive at the winners. The list was filtered on basis of preliminary evaluation of the sites to arrive at the final set of websites that were given to the 14 members jury comprising domain experts in the field of design, UL, security and technology.
Ministry of Tourism, GOI has been utilising the Internet media to promote the “Incredible India” campaign at Global Level. The website helps to build awareness about the richness of India and position India as a favoured tourist destination for tourists around the world. To give a 360 degree approach to the publicity efforts the campaign theme on the Internet has revolved around capturing the theme “Colours of India”.
Ministry of Tourism, GOI is constantly innovating tools on the site, which was initially commissioned in English and later translated into Hindi, French and Japanese. There has been significant increase in the traffic to the website, with an average traffic of around 10 Lac visitors a day.