By Nisha John ,LONDON, 1 November 2010 – Of Indian Origin, the online platform promoting artists, designers and writers connected to India by mind, body or soul, today has published an interview with Savan Kotecha, the lead vocal coach of the X Factor, and a leading name in the music industry known for his songwriting prowess.
Savan Kotecha has been instrumental in coaching the X Factor contestants to bring out their best vocal ability. Savan was hired for the X Factor as the lead vocal coach by Simon Cowell himself, due to the sheer amount of hit songs he has written for artists like Britney Spears, Usher, Westlife, Alexandra Burke, Leona Lewis amongst many others, not to mention the hits he has produced.
The interview with Savan Kotecha is Of Indian Origin’s latest feature and introduces the cutting-edge songwriter and his work to a global audience.
In the interview, Savan speaks about his work, inspiration, and future projects with collaborators and top artists in the music industry. The X Factor, being the flavour of the season, was ideal for Of Indian Origin to find out more about Savan’s exposure to the contestants on the show, how he uses crazy hair dos to lighten up the atmosphere and destress contestants, when coaching them and talk a bit about himself.
“I just love writing fun pop songs that hopefully give people some joy”, says the modest Savan, who has changed Carrrie Underwood’s fortunes in the United States, thanks to his song “Inside Your Heaven”.
Of Indian Origin is pleased to bring creative forces like Savan Kotecha from the Indian diaspora into the forefront and keeps in line with its aim to showcase the the best creative talents who have made a name for themselves in their respective creative genres. “Of Indian Origin began as a thought to showcase creative artists of Indian origin and expose their top-notch work to a global audience. I am delighted to be able to interact with such cutting-edge artists and make this a reality through my online platform”, concluded Nisha John, founder, Of Indian Origin.