By Anuj Bhalla,Chandigarh, March 11, 2012: The dancing sensation from Tamil Nadu, Sherif, has travelled across India to spread UPtimism through the ultimate expression of an upbeat spirit- Dance. Sherif and his troupe did a special dance performance for the people of ‘City Beautiful’ at Paras Downtown and collected reasons that make Chandigarh ‘Feel UP’. This was organized as part of the new brand philosophy of 7UP, ‘Dil Bole I Feel UP’ to celebrate India’s undying UPtimism and positive attitude.
Celebrating India’s UPtimism, 7UP embarked on a never done before nation-wide dance odyssey. 7UP flagged off a unique, dancing journey from Chennai with the dancing star, Sherif – winner of Prabhudeva’s dance reality show. With the aim of bottling India’s UPtimism, 7UP has gone across the country and found reasons that make India feel UPtimistic and positive.
“I’m having a wonderful time in Chandigarh and I’m thrilled to be here today to spread UPtimism in the City Beautiful. It’s been great interacting with the people here and I can’t wait to find out what makes this superbly planned city Feel UP. I’m really excited to be a part of 7UP’s initiative and look forward to continuing this journey of a lifetime”, said, Sherif.
On his journey to collect India’s UPtimism, Sherif showed some great dance moves in Chandigarh to keep everyone’s spirits UP. The campaign has already covered Gurgaon, Nagpur, Coimbatore, and Kolkata and after Chandigarh will be moving onto Lucknow and Jaipur. To up the spirit of Chandigarh, Sherif also taught a few dance steps to the crowd present.