BIG Punjabi Entertainment Awards Launched

Barinder Saluja, Chandigarh,March 17, 2011: The biggest entertainment extravaganza – ‘BIG Punjabi Entertainment Awards’ is here. Reliance Broadcast Network Limited’s experiential marketing arm BIG Live, which has spearheaded the recognition of regional talents with ‘BIG Punjabi Music Awards 2010’ now presents the first ever ‘BIG Punjabi Entertainment Awards’. Poised to take the Punjabi entertainment industry by storm and step up the excitement quotient, the ‘BIG Punjabi Entertainment Awards’ will celebrate the enormity of talent and diversion, the region has to offer. The award function is slated on 6th April, 2011.The first-ever ‘BIG Punjabi Entertainment Awards’ will bring together the biggest names from the Punjabi entertainment industry on a common platform to recognize and honor talents across various genres – from movies to music, dance to theatre and sports to television. The award will have eminent personalities like Bollywood Singer Dr. Jaspinder Narula, noted Film Director Guddu Dhanoa and Hockey player Baljit Singh as jury members. These distinguished jury members will select the nominees across various categories like Films, theatre, music including BIG Punjabi Most Entertaining – film, film performance, music, theatre, sports amongst many others. Conceptualized and marketed by Reliance Broadcast Network Limited’s experiential marketing arm BIG Live, the ‘BIG Punjabi Entertainment Awards’ will be promoted extensively through other media verticals of Reliance Broadcast Network Limited – 92.7 BIG FM (radio division), BIG Street (out-of-home division) and BIG Digital (digital division).

Commenting on this initiative, Mr. Siddharth Bhardwaj, Vice President, North, Reliance Broadcast Network Limited said, “BIG Punjabi Entertainment Awards’ is the only intelligence Property that celebrates regional talent across diverse genres. This entertainment extravaganza will create a unique platform of excellence and salute outstanding talent for their contribution to the Punjabi entertainment industry. The glitterati event will especially appeal to the regional belt of Punjab and will set a milestone for the Punjabi entertainment industry. This is just a beginning and in the coming months, we aim to launch several regional entertainment awards to recognize talents from across the country.”