By Anuj Bhalla,March 19, 2012, Chandigarh: Raymond Limited, India’s leading textile manufacturer & retailer, and world leader in premium worsted textile manufacture, has today announced the launch of its economy brand – MAKERS – in the Northern Markets of Punjab, Haryana and Himachal Pradesh. Following successful entry into East markets, the brand Plans to expand in 311 cities in first year in the region; to be available at over 1500 locations across North India.
Unveiling the brand, Mr Ram Bhatnagar, Vice President – Emerging Businesses of Raymond Limited said, “Raymond is renowned in India and globally for its pioneering strengths in the manufacture and retailing of textiles. The response for brand, especially in West Bengal has been very encouraging. The State contributes to 10% of sales from this region. Its active festive and wedding buying trends are similar to that in North India.” He further asdded that “entry into North Indian markets was a natural strategy for MAKERS given the style-consciousness and high aspiration of youth here. People here are energetic, enthusiastic and colourful which reflects in their day-to-day dressing fashion.”
This range of well-matched shirting and trouser fabrics under the MAKERS label comes as a kit, along with a style card through which Raymond’s expert stylists and designers guide customers to stitch the fabrics fashionably. In addition to this style card, the kit also comprises a guide to choose the right cuts and branded accessories of buttons and labels, to go with the shirts and trousers. Called a Combo Pack, this kit is a great boon to style-conscious in the economy segment as it provides the customer the right match of shirting and trouser fabric, with of course the style and accessory advisory, all in an attractive package. These pre-matched ready-to-stitch Combo Packs will be available at prices starting Rs. 499.
The poly viscose range of MAKERS is priced between Rs. 250 and Rs. 390 while shirting range starts from Rs. 129. MAKERS’ range of shirting and trouser fabrics will be distributed through a distinct retail network and will be available at leading outlets in over 400 locations in the Northern regions beginning March 2012. The network shall grow to 1607 by end of this year.