Chandigarh, March 15, 2008 :Brooke Bond Taj Mahal, the most premium range of teas from the house of Hindustan Unilever Limited comes forward to felicitate
and celebrate the success of Punjabi Music Industry. Taj Mahal partners with the fifth annual ETC channel Punjabi Awards honoring outstanding achievements in Punjabi music in various categories ranging from singing, composing and music direction to choreography.
Commenting about Taj Mahal’s association with the awards, Vikram Grover, Category Head – HUL Beverages said, "Brooke Bond Taj Mahal over the years has given consumers the most unique and exquisite tea drinking experience with an ever evolving wide range of premium teas like the Connoisseur range in different flavours and recently launched ready to drink Dessert teas in India. Keeping in mind the huge popularity of Punjabi music and the contribution it has made to the Indian music industry it was the best opportunity for Brooke Bond Taj Mahal to associate with the award function."
Brooke Bond is 130 year-old brand from Hindustan Unilever Limited and a 1000 crore mega-brand in India which reaches out to over 500 million consumers across the country. Brooke Bond Taj Mahal is the most premium range of teas in India that keeps the consumer in mind, their tastes, preferences and aspirations.
Brooke Bond Taj Mahal and ETC Channel Music Awards is the best event organized in Punjab. The popularity of Punjabi singers and the Punjabi albums have created place for themselves in the national Pop charts and International Pop charts equally. The award ceremony has total number of 26 different categories covering every aspect of the most happening Punjabi music industry !!
The on-ground ceremony will feature Live Performances by prominent stars of the Punjabi Music Industry.