Jorawer Singh, Chandigarh, September 13, 2009: University Business School, a premier business school of Punjab University, has announced an International Conference on Management and Valuation of Intangibles. Scheduled to be held on December 22nd and 23rd 2009 at Panjab University Chandigarh Campus, the conference aims to provide a forum to discuss different types of intangibles and their management including valuation methodologies and to deliberate on the advances in theory and practice regarding management of intangibles besides providing practical insights regarding the management and valuation of intangibles in the corporate world.
“The value derived for a business organization from intangible assets has considerably increased in the knowledge-based economy of the 21st century. The wide gap in the market-value and book-value of equity shares of most of the firms is a testimony to the fact that the traditional balance sheet fails to portray the true picture of the assets that generate revenue for an enterprise. The intangible assets like brand value, intellectual property rights etc have become the prime reason for the difference in value of such firms. The motivation of this conference has arisen from the increasing importance of such intangibles in the success of a modern business enterprise.” remarked Mr Dinesh K Gupta, Chairman-UBS, explaining the objective of the conference. While requesting for the active participation by the Alumni, they have been asked to submit their related studies or life experiences while working at corporates. Registration forms have also been made available at the official website of the UBS.